2023 Internship @Ford

Human-Centered Design
UX Design / Experience Architect (XA)
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May - Aug 2023
PROJECTS
Truck Core Experience
Identifying a set of themes derived from user needs that span across a portfolio of projects based on past, current, and future truck designs.
Project Dewey
UX/UI Design for internal platform used at Ford Motor Company where users can share project, connect with teams, and explore other work.
MY GOALS
TRUCK CORE EXPERIENCE
Based on the organization's past, present, and future truck design concepts, the goal of this project was to develop a common set of themes derived from user needs that span a portfolio of products. It was an essential effort to help streamline and inform future design work based on what makes a truck a truck, a.k.a, core truck experience.

I was tasked with helping the experience architecture team synthesize and organize the work such that we could identify these experiences.
Project Goals
  • Maintain consistency across design concepts and vision
  • Eliminate duplication of work
  • Identify baseline of needs and opportunities for future work
Key Contributions
  • Built a repository of past design work to help identify common themes, gaps, and opportunities in truck design concepts.
  • Synthesized past truck program work to create structure of a core experience.
  • Organized and led journey mapping exercise with subject matter experts (SMEs) to discover insights about truck user experiences.
What I learned
There were many things I learned from this experience that helped strengthen my professional skills as well as personal. There were three big challenges that I faced but was quickly able to adapt to overcome them:
PROJECT DEWEY
Dewey is an internal platform at Ford Motor Company where you can share projects, connect with teams, and explore other work!

I was tasked with designing UX/UI components for the first iteration roll out that included confidential request interaction for employees and projects, and to conceptualize features that aim to increase user engagement.

Project Goals
  • Implement best UX design practices to improve overall user flow.
  • Prototype design concepts that will help increase user engagement and productivity.
Key Contributions
  • Designed UX/UI confidential project access request flow for project managers and users.
  • Analyzed user activity via Mouseflow platform to identify trends, patterns, and issues.Prototyped a “recent activity” feed as a potential feature to help increase user engagement.
  • Prototyped a “recent activity” feed as a potential feature to help increase user engagement.
What I learned
There were many things I learned from this experience that helped strengthen my professional skills as well as personal. There were three big challenges that I faced but was quickly able to adapt to overcome them:
2023 Intern Cohort!

I was fortunate enough to be part of a wildly talented group of interns from various professional backgrounds ranging from digital designers to industrial designers. It was a huge part of my overall experience being able to work with multifaceted skills and learn about different disciplines from them.