Ford Internship

I had the pleasure of spending the summer with a talented and diverse group of interns from various backgrounds in design.

Projects

Truck Core Experience - Experience Design/Strategy
Project Dewey - UX/UI Design

Skills/Tools

Design Thinking, User Research, User Interviews, Iterative Design, Miro

Projects
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I got to work on two projects - one that was focused on business and strategy from the experience design perspective and one that was UX/UI for an internal digital project platform.

1
Truck Core Experience
Identifying a set of themes derived from user needs that span across a portfolio of projects based on past, current, and future truck designs.
2
Project Dewey
UX/UI Design for internal platform used at Ford Motor Company where users can share project, connect with teams, and explore other work.
Below are my goals for the projects I worked on based on the Ford Core Values:
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1

Truck Core Experience

Based on the organization's past, present, and future truck design concepts, the goal of this project was to develop a common set of themes derived from user needs that span a portfolio of products. It was an essential effort to help streamline and inform future design work based on what makes a truck a truck, a.k.a, core truck experience.

I was tasked with helping the experience architecture team synthesize and organize the work such that we could identify these experiences.
Project Goals
  • Maintain consistency across design concepts and vision
  • Eliminate duplication of work
  • Identify baseline of needs and opportunities for future work
Key Contributions
What I learned
There were many things I learned from this experience that helped strengthen my professional skills as well as personal. There were three big challenges that I faced but was quickly able to adapt to overcome them:
2

Project Dewey

Dewey is an internal platform at Ford Motor Company where you can share projects, connect with teams, and explore other work!

I was tasked with designing UX/UI components for the first iteration roll out that included confidential request interaction for employees and projects, and to conceptualize features that aim to increase user engagement.
Project Goals
  • Implement best UX design practices to improve overall user flow.
  • Prototype design concepts that will help increase user engagement and productivity.
Key Contributions
What I learned
There were many things I learned from this experience that helped strengthen my professional skills as well as personal. There were three big challenges that I faced but was quickly able to adapt to overcome them:
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